My Final Major project idea stemmed from the pitch from my presentation from the Competition module. This module enables you to bring your idea to life.
This module it is the consolidation of all the knowledge that has been taught during the course and allowed myself to research and deliver a coherent, fluent and commercially viable concept. The main expectation is to collaborate externally, whether it be with other students, manufacturers or to work directly with external clients, audiences or employers.
It was expected to develop and create our own set brief, which will be negotiated between myself and the staff team. This must reflect on the learning outcomes and endeavour to develop and enhance my graduating portfolio.
ASOS:Showroom
'A showroom software adapted by ASOS for their online website which creates an online shopping virtual reality experience.'
ASOS:Showroom is a virtual reality collaboration so the '20-something fashion lovers' can now shop in a three dimensional universe. In follow up from ASOS:Showroom from my initial idea in competition, ASOS:SR is set to be launched in January 2019, with the New Year Incentive and starting with the New Year Collection, targeting the consumers, who possibly received headsets for christmas, as well as money to spend. With the core consumer in mind, student loans also come in January and this concept gives ASOS the edge over other fast fashion brands, that give out discounts when it is approaching loan day. This concept was bringing the new and emerging virtual reality trend to the fast fashion market, to create a fun and different way of online shopping, treating the customers to a shopping experience without having to face the shops.
ASOS:SR also brings other features to the website, as well as a new 3D viewing take on the ASOS social media hashtag #AsSeenOnMe which instead of standard photos, they can now be viewed in 3D and 3D rotation. Secondly, VR headsets from current VR retailers such as Samsung, Occulus rift can advertise their headsets on ASOS:Marketplace which establishes a new relationship and brings new potential customers through these brands that necessarily wouldn't have shopped on ASOS before.
Lastly, with this showroom, ASOS have the opportunity to create their own branded headsets, to target the consumers that don't have high disposable income. There will be headsets available that can be customised so the original customers that want their own design can have their own look.
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Personally, for my project, I created 5 outcomes, including my business plan.
FINAL MAJOR PROJECT
BUSINESS PLAN
MARKETING STRATEGY
THE SHOWROOM
ASOS MAGAZINE
COLLABORATORS
The first outcome was the business plan, which each student had to produce. This was the run down of the operations of the business, and showing your research into the chosen market as well as talking through the products and services in your concept.
The second outcome was the marketing strategy, which included a 12 month timeline for a marketing proposals. As well as mock up's from the relevant materials for my concept. In particular for ASOS:SR, social media mock ups, images from the marketing campaign, magazine and post marketing material, packaging and products from the event launch.
This booklet was a detailed mock up for the showroom as well as how the showroom would look and be incorporated onto the website. It gives detailed visuals of how the concept works for the consumers perspective and talks through the showroom itself.
The ASOS Magazine was an extra outcome which was based on ASOS own magazine. Although this one was edited as a mock up of what the magazine would look like once the concept had been launched and how it would be advertised to the consumer. All articles were edited to adapt to the 2019 launch.
The final outcome was the collaborations booklet, which was an explanation of the collaborators and advisers used in this project.
